About Tiny Houses A tiny house is a small house that is typically sized under 600 square feet.The Tiny House Movement is the architectural and social movement that advocates living simply in small homes. Some people buy their tiny house and some choose to build their own. The reason behind wanting to build a tiny house is usually to save money, to simplify a lifestyle and to help the environment. Marketing TimelineSynopsisThe tiny house movement is a social movement where people are deciding to scale down the space they live in. This movement is gaining interest for the appeal of lower costs, reduced environmental impact, and a simpler lifestyle. Product Description The tiny house movement has reached the global markets in where countries such as Australia, the Netherlands, and New Zealand have shown great interest in the market of tiny houses.The average cost to build a tiny house is $25,000. The average cost of a standard-sized house is approximately $270,000, and an addition of interest and annual loans. The average tiny house is 185 square/feet, while the standard U.S house takes up about 2100 square feet. Approximately 2 out of 5 tiny home owners are over 50 years of age. Market NeedsCompany AnalysisFocus: (Specific state/city in the U.S)Strengths: The tiny house movement is a way more cost efficient style of living. It appeals to the young adult population and the retirees. Weaknesses: The city areas are not interested in tiny homes, because they have apartments. Financing options are limited to areas in which tiny houses may be located. Market share: Apartments, RVs, and condominiums.Company GoalsSuccessfully expand the tiny house movement into global markets starting from the U.S and then move onto a larger scale.Consumer ProfileCustomer NeedsCustomer AnalysisNumber: Type: Baby Boomers who want to downsize and retire, and millenials who want homes with flexible living and debt free.Concentration of customer base for particular products: Financial concerns, environmental concerns, for more time and freedom.Pricing StrategyTiny homes can be bought already built and just ready to move in or could be designed on how the buyer would like, they’re just like any home. Pricing vary on how big, and how completed you desire it. Starting from sizes of 8×16′ to 8×30′, meaning they have different dimensions depending on each owner. The Basics $13,900-$25,900Includes: Insulated (R32-R38!) custom trailer, subfloor, framing, exterior sheathing, house-wrap, metal roof.Ranging from prices of $13,900 to $25,900.Includes: Insulated (R32-R38!) custom trailer, subfloor, framing, exterior sheathing, house-wrap, metal roof, windows installers, front door installed, loft floor(s) framed, interior walls framed.Ranging from prices of $18,000 to $30,000.Includes: Insulated (R32-R38!) custom trailer, subfloor, framing, exterior sheathing, house-wrap, metal roof, windows installers, front door installed, loft floor(s) framed, interior wall(s) framed, exterior siding/trim complete with choice of sliding, rough-in plumbing and electric completed, walls and roof insulated.Ranging from prices of $25,900 to $44,000.Fully completed homes. Ready to move-in with all interior finishes and appliances included.Standard Bumper-Pull House Pricing:Ranging from a size of 8×16′ is $47,000 through 8×30′ is $81,000.Market Overview and CompetitorsCompetitors(Apartments and condominiums)RV’s, not larger than 400 sq. ft, are easy to take down, move and set back up in no time and require no special equipment (other than a vehicle). Most RV’s have a lot less insulation so they are not very efficient to heat and cool. The setup on them is that of a temporary nature therefore they won’t be as safe in storms as a mobile home or tiny home. The overall structure of an RV isn’t built as heavy as tiny homes or mobile homes so they are more likely to be destroyed in the event of a major storm. The purpose of the RV is to be able to travel all of the time. Compared to a traditional site-built home they are way smaller, therefore they are way more efficient and generally a lot cheaper. The tiny house movement is one that has energy conservation and a smaller carbon footprint in mind. Most of these homes are built with the same materials that traditional site built homes are, so they are very efficient in energy conservation due to their smaller size. Electricians, Plumbers, and HVAC installers are three of the main contractors that come to mind and usually they are not very cheap. Sometimes these homes are built on a slab and sometimes they are built with mobility in mind by keeping a frame under them for wheels and axles. Compared to RVs, for tiny houses, proper ventilation, electrical work, plumbing work and even wall structure/roof construction, among just a few things, are all very important things to pay attention to when building any structure. Improper installation of any of these listed things can cause extreme damage to the home and or to people living inside of them. When building a home a person is generally willing to spend more to get something that they really like than just settle for something generic. The good thing about tiny homes is the amount of customization that can be done.RVs also known as recreational vehicles are a thing of the past. They are really big like a house, have property tax, and they can be stolen. Tiny houses are the revolutionary innovation that those with recreational vehicles need in their lives. THey are more compact and offer an easy option for minimalist to do their thing and not feel overwhelmed by the amount of space they are in charge of. The product position is technologically advanced and innovative because who doesn’t want a space-saving place of their own?Marketing MixProduct: The typical size of a small home seldom exceeds 500 square feet. The typical tiny house on wheels is usually less than 8 by 20 ft, with livable space totalling 120 sq ft or less, for ease of towing and to exempt it from the need for a building permit.The appearance of the product is a rustic miniature house that can be taken farther than any house could ever. Price: Tiny homes, by virtue of their size, cost less to build than larger homes constructed of comparable materials. However, building costs can add up quickly, depending on the materials used, whether you are building the home yourself or hiring a contractor, and so on. Once built, tiny homes are well known for being energy efficient and contributing to a low cost of living.Place: The advantage of building a tiny home on wheels is that it can be towed wherever the road leads. Depending on where people live, they may be able to build a tiny home and live in it legally. The easiest way may be to take advantage of any granny flat, ADU or secondary dwelling rules your city may have on the books.Some popular cities for tiny homes are Spur, TX, Fresno, CA, Walsenburg, CO, and Brevard, NC.Promotion: As the tiny house movement continues to gain momentum, there is a good chance that more cities will join in and become more friendly with their building and zoning rules. Realtors are open to working with tiny houses on wheels and help sell mobile homes.