D. of analysis this problem, media industries, especially

D. Kiruthiga

I M.A English

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Issues in Mass Communication


 Media and gender refer to the
relationship between Media and gender and how representation of the different
genders created for and by mass media.  Media
can range from newspapers, magazines, comic strips, novels, and music
video.  These representations can
influences the general public’s perception of the different genders.  It is important to continue exploring
interactions of media and gender to dismiss personal choices, but to see the
larger context, and potential consequences for ourselves and others.  Advertisement and pictures in magazines carry
significant messages about cultural norms and values, but also norms of gendered
relations for both men and women.  In our
contemporary world.  Genders issued have
gained momentum and scholars, feminists and many other stakeholders who are
gender inequalities in development as the question suggests.  With gender inequality notion in mind, this
essay therefore attempt to address issues that have stagnated development as
the result of gender imbalances in our societies.  For the purpose of analysis this problem,
media industries, especially print and electronic media are put to test in
presenting the problem.  The gender
inequality rather gender equality is used to discuss the situation.








       Gender requires us to ensure that health
policy, programmes services and delivery models are responsive to the needs of women’s,
men, girls and boys in all their diversity. 
Gender refer to the socially constructed characteristics of women and
men –  such as norms, role and
relationships of and between groups of women and men.  It various from society to society and can be
changed.  While most people are born
either male or female, they are taught appropriate norms and behaviours-
including how they should interact with others of the same or opposite sex
within households, communities and work places. 
When individuals or groups do on ‘fit” established gender norms they
often face stigma, discriminatory practice or social exclusion- all of which
adversely affect health.  It is important
to be sensitive to different identities that do not necessarily fit into binary
male or female sex categories.  Gender
norms, roles and relations influences people’s susceptibility to different
health conditions and diseases and affect thrift enjoyment of good mental, physical
health and wellbeing.  They also have a
bearing on people’s access to and uptake of health services and on the health
outcomes they experiences through the life course.   

                             Mass communication
this includes television, radio, newspapers, magazines, films or movies,
musical recording, and mass mailings. 
This type of communication always concern large number of people and
involving some type of machinery to transmit may duplication of the
messages.  Mass communication generally
is used by the media –consuming public government for entertainment, captainship,
or for getting information or education. 
The media are used by political leaders, government, and business
organization that advertise in order to influences the behaviour of individuals
and to influences the day to day working of society.  What can communications anticipated with the
one of set of the age of information or as the interactive media became part of
individual’s daily lives? Individuals will change.  Those who can apply the interactive media in
ways that will make their lives easier more enjoyable or more productive
inevitably will to do so.  Just how their
usage patterns will develop, however is open to conjectures.

               The word genders, used commonly refer
to the sexual distinction between male 
and female.  But in social
sciences, gender emphasis a social cultural, or psychological dimension, while
communication is the process is the process of haring information.

             The concept of gender and communication
call for a connection between gender and communication. What is the role of
media in constructing gender by differentiating males and females through it
services of providing information’s. 
Usually in our society women are being isolated or even  subordinated from by men regarding different
aspects of professions, social behaviours or social participations in
society.  Meaner made dominated over
women.  For example if we talk about
marriage, a man is asked: “to whom he is marrying” but in case of women, it is
asked “to women she is being married”. 
This example construct the meaning of gender which is being communicated
in our society and our media also represents and constructs it.  Achievements, dominated charactering fiction
and examples are associated to He rather than “He or she”.  Communication gender also pave the way for
feminist to be aware for their social rights and therefore, gender construction
in a society invites us to study different ideologies regarding feminism in
order to get three rights, which is classified in the separated ideologies.

 Liberal feminism

Radical feminism


                 Liberal is a form of feminism
that argues the equality for women can be achieved through legal means and
social reform, and that men as group need be challenge and they leans towards its
an equality of sameness with men.

                Radical feminism is a branch of
feminism that views women’s oppressions by males or “patriarchy” as a basic
system of power upon which women relationship are arranged. It seeks to
challenge this arrangement by rejecting male oppression.

                Social feminism focus both the publication
and private spheres of a women’s life and argued that liberation can only be
achieved by working to end both the economic and cultural sources of women’s
oppression. Socialist feminism concern role of capitalism in the oppression of
women.  For example                             

              The 2012 Delhi gang rape case
involved a rape and fatal assault that occurred on 16 December  2012 in Murika, a neighbourhood in South
Delhi.  The incident took place when a
23-years old female physiotherapy intern, Jyoti Singh was beaten, gang raped
and tortured in a private bus in which she was travelling with her friend,
Awindra Pratap Pandey.  There were six
others in the bus, including the driver, all of whom raped the women and beat
her friend.  Eleven days after the
assault, she was transferred to a hospital in a Singapore for emergency
treatment but died from her injuries two days later,  The incident generated widespread national
and international coverage and was widely condemned , both in India and
abroad.  Subsequently, public protest
against the state and central government for falling to provide adequate
security for women took place in New Delhi, where thousands of protesters
clashed with security forces.  Similar
protest took place in a major cities throughout the country.  Since India law does not allow the press to
publish a rape victim’s name the victim has became widely known as Nirbhya, a
meaning “fearless” and her life and death have come to symbolise women’s
struggle to end the rape  culture in
India and the long – held practice o either denial of its existence with the
country, or otherwise blaming the victim rather than the perpetrator.

               How the Indian Politicians
revolting comments about rape New Delhi: After samajwadi party lawmaker alleged
that a recent horrific gang-rape in Bulandhshar might be a “Political
conspiracy” the BJP described Khan’s comments “outlandish and highly objectionable.”
That’s all very well but Indian politicians and so called spiritual leaders of
al striped and form all political parties, including the BJP have said
revolting things about rape.  Here are
some of them. This is not by any means a exhaustive list. That would be a lot
longer.  “Women should not venture out
with men who are not relatives”. 
Samajwadi Party(SP) lawmaker Abu Azmi’s answer to a question about rapes
in increasing in the country. The rate of crime against women depended on the
how completely dressed they are and how regularly they visited temples.  Rapes in the state of Chennai are
comparatively less as their women are always completely clad and visited
temples regularly: Babulala Gaur a BJP leader from Madhya Pradesh  “You are safe , why are you bothered?”. Uttar
Pradesh’s SP chief minister Akhilesh Yadav in response to a reporter who asked
about rapes increasing in the state.  
“Child marriage is a solation to rape and other atrocities against
women. Former Haryana CM. The Lok Dal’s Om prakash Chautala.  “Rape is a social crime which depends on the
man and the women.  It is sometime right
and sometime wrong “(BJP politician Babulal Gaur).  Earlier, if men and women would hols
hands,  they would get caught by parents
and reprimanded, but now everything is so open. 
Its like an open market with options. 
Rapes happen because men and women interact freely.  “Mamata Banerjee, Trinamool Congress leader
and west Bengal Chief Minister.

              Media show all side of comments,
but in Nibraya case they reflected in both the side merits and demerits.  In merits its show the women suffering. How
the capital of a Tamil Nadu without security running through.  But the demerits politician comments i
thought  comments about her character and
her dressing sense and her relationships is highly affect  to her family .   These such comments show how media and
politicians portrayal women sufferings as only as information and awareness not
as like as sister or mother why? Not portrayed women feeling and sufferings as
part in men’s life.

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