Roizen hard adult life molded the reason, why she wanted to become a self-sufficient and independent person. After suffering from terrible financial security and then the unexpected loss of her fiancé she realizes that she needs to build a career on her own. Roizen wanted to be in the technology industry but with the creative writing degree, she had a very limited job to select from. At her first job in tender, she experiences about the networking power and learned that building connection with people was something she had a talent.
From the beginning of her career, Roizen started making good relations with the people who were talented and interesting. She developed her network not on the basis of the commercial experience, but the talent. By doing so, she met a different type of people while working with different companies like T-maker, Apple, and STA. If we study deeply, we can easily understand that working with the organization looked to be her secondary job, her main job seems to be her networking business. The important point to consider is that people use networking to develop their business while the business of Heidi was networking. This approach reflects the working style of Roizen in making communication with the people. In the starting time of her career, she established the relations with the people around her or the people she meets in her day-to-day life. Roizen believed that it takes time to know or have an access to the people you want. Also, recommend to maintaining performance and consistency during each interaction. She kept her network by offering the value of certain relation with her. In beginning, she emailed her contacts on daily basis to make the connection. Heidi believed in maintaining a constant relationship, specifically helping the other without any short-term expectation. This helped Roizen to build the trust of the people which she used in later times to build a profitable and valuable relation with them.
Roizen has the ability to bridge gaps of connectivity as described in “A note on Social Networks and Network Structure,” and has benefited from it. She built her network and maintained it by playing the role of intermediary between two parties. In the case, Roizen has been referred as a catalyst, market marker so before she can do anything for someone she wants to make sure there is a common benefit to be recognized. She did that by the study of each of her contact and analyzed how the two parties could offer value to each. In a way, she able to established the faith with them and other people, about the win-win offering that Roizen could make by her strong analysis power.
Referencing “The network secret of great change agents”, Roizen had a bridging network. As mention in the case, Roizen love to host parties at his home and the guest list included high-tech friend which provide excessive networking opportunities. At her home, Roizan took great care on placing the guest list properly. She invited the people who knew 60% of the other people in the party to make the members feel comfortable as well who could be valuable for each other. In this way, she made her networking work. In these parties, people got to know the market informally and found parties not only a socializing place but also profitable in long run. Roizen rule of thumb was that why any person would even interested to talk to you or do business with you when they don’t even know about you. She created a bridging network where the people could get to know each other and then later those relations could offer a significant business meeting. In this way, Roizen maintained and established her network which offered a value to each of her networks.