The still need to be able to respect

The main job for an arts management is to create opportunities, they
need to design and execute a strategy. To make sure that the artist will do
well artistically, they also need to ensure that they connect them with the
right people. They need to look out for their artist personally and make the
decisions that the artist won’t want to make and spread the bad news the artist
doesn’t want to do themselves. They will usually have a good structured plan
set out for the artist and will do everything they can possibly do to make it a
reality. This is all means they need to coordinate and make efforts of everyone
working for the artist more efficient. Such as agents, publishers, label
A&R’s, PR people and many others. It also means they need to negotiate
contracts for the artist, and to pursue opportunities even when it seems like a
wasted effort. They are meant to have faith in their artists and believe that
they can do well in the music industry and to keep on getting back out there
and pursuing opportunities and selling even when most of the time, the answer
is NO. they’re also meant to have the courage and assertiveness in order to say
when a product isn’t good enough to make money and profit. The relationship
between the artist and manager tends to become personal over time which is
good, as two people cannot work well together by hating the other. Good
managers are involved artistically and will help to develop the musical content
and branding. They need to establish some form of trust for the artist to be
able to appreciate the feedback given to them by the manager however they still
need to be able to respect each other’s authority within certain subjects.  Managers who begin to work with artists in
their early days tend to be business related friends or want to be industry
professionals, however they take on the job as they have a belief in the music
the artist is creating.  They may also be
the booking agent within the early days, these are called the individual
managers. More experienced managers tend to work with record labels as such but
tend to be pickier on the artists they work with. There is a downfall however
when you choose to go for more experienced managers, as they tend to not pay as
much attention to one individual as they are more than likely working with many
artists at the same time. Being with an experienced professional arts manager,
could be quite stressful and may be too overwhelming especially if you are just
starting your journey to the music world, the manager may give you too many
challenges to face and this could knock you back. However, if you start off
with one that isn’t as experienced themselves you may be able to grow with them
as a person and gain experience along the way and this could result in a
lifelong friendship.

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